OPENING
SUMMER 2026
ABOUT US
prod. vsr records is an Independent record label specialising in Hip-Hop, Pop and R&B, uniquely blending Middle Eastern and Eastern musical identity with modern Western sound. From production to mixing, mastering and artist development — we create music with purpose, culture and soul.
OUR MISSION
To develop AUTHENTIC artists, craft timeless records, and build a global sound rooted in purpose.
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This is PROD. VSR RECORDS
The Art of Frequency
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THE FOUNDER
&
MANAGING DIRECTOR
Viknesh “PROD. VSR” RAJENDRAN
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"PROD. VSR RECORDS was founded by an artist, for artists. I work within the process as a producer, audio engineer, songwriter, and performer — not just behind the scenes. My experience and passion shapes how this label supports artists at every stage of their journey, because I have been there!
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PROD. VSR RECORDS is a home for artists driven by story, culture, and purpose. This label's mission is to cultivate authentic voices, honour cultural roots, and create music that expands across borders, carrying a distinct Middle Eastern and Eastern essence in every record we release."
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